the anti-it bag it bag

PS1 Medium Suede - $1,995

PS1 Medium - $1,995

Lazaro Hernandez and Jack McCollough, the young designers behind hip NY-based label Proenza Schouler, recently delved into accessories with a line of shoes and handbags (able to do so thanks to selling a share of their company to Valentino Group). With remarkable savvy, they gave their PS1 line of bags to trendsetter friends like Mary-Kate Olsen and Vanessa Traina (socialite daughter of romance novelist Danielle Steel) to create pre-roll out buildup. Needless to say it worked and their bags are getting noticed.

Proenza Schouler designer Lazaro Hernandez & Jack McCollough

Proenza Schouler designers Lazaro Hernandez & Jack McCollough

Vanessa Traina carries the PS1 in Paris

Vanessa Traina carries the PS1 in Paris

Unfortunately (or fortunately for them?), the PS1 bag – designed to be the ultimate anti-it bag with its unbranded, utilitarian, unstructured appearance – seems completely destined to be another it-bag in the making.

Thoughts on the PS1 line? Nonchalantly covetable or plain boring?

PS1 Pouchette - $895

PS1 Pouchette - $895

PS1 Python - $4,250

PS1 Python - $4,250

images: style.com/barneys.com/jak&jil blog
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Filed under Designers, Fashion, Shopping

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