we are one

As a followup to the print ads, the CK One commercial dropped today in rather a timely fashion seeing as it hammers home a message of unity and oneness. The ad features models from all walks of life singing the refrain of “we are one” and risks being too cloying if it weren’t quite so earnest. And coincidentally, the ad is released on the day of Barack Obama’s inauguration thus aligning itself with much grander, meaningful themes. I’m sure the savvy marketing here need not be spelled out.

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