the chloé girl

Models sometimes undergo transformations to rejuvenate their career and image. The classic example is supermodel Linda Evangelista, whose career went into overdrive after she cut her hair super short and earned a rep thereafter as a chameleon with her ever-changing hair colour.

One of the most successful cases in recent times is one of my favourites, Polish model Anja Rubik, who chopped her long blonde hair into a stylish crop in 2007. The drastic cut was done before Chloé’s Fall/Winter campaign shoot and it transformed her image from classically pretty to androgynous and edgy. She was certainly successful before, but her haircut elevated her to a new level and she went on to nab the most ad campaigns that season.

About Anja

  • She grew up in Poland, Greece, Canada, South Africa and France
  • She’s either born in 1983 or 1985, though agencies always want models listed as younger
  • Her natural hair colour is brown
  • Anja’s considered the quintessential Chloé girl, after being cast in their ad campaigns for four seasons (S/S 2005, S/S 2007, F/W 2007 and F/W 2008 ) and chosen as the face of their main perfume along with actresses Chloë Sevigny and Clémence Poésy

  • In addition to Chloé, her major ad campaigns include Gap, Oscar de la Renta, Valentino, Estée Lauder, Tod’s, Bottega Veneta and Chanel Eyewear
  • She’s a favourite of photographers  Camilla Åkrans and Inez & Vinoodh (who gave her her first really big break shooting her and Julia Stegner for the Chloé S/S 2005 ads)
  • If models have a trademark pose, Anja’s would probably be touching her lips in some way—with her fingers, arm, shoulder, etc.

  • She appears regularly in V, Harper’s Bazaar and Numéro
  • The only major Vogue cover she’s scored is Vogue Germany‘s

  • She loves animals and would have become a veterinarian if not for modelling. She even had a pet rat named Fibi, who passed away last year (she now bears a rat tattoo on her wrist)
  • She’s dating male model Sasha Knezevic (as pictured in the Gap Holiday ad below right)

PolaroidA Sartorialist snap of Anja doing the Balmain run-through

Chloé Perfume commercial also featuring Chloë Sevigny and Clémence Poésy

images: jak&jil/models/tfs/the sartorialist/nymag/style
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