Victoria’s Secret model Adriana Lima (who just announced her pregnancy, next up Gisele?) makes a return splash to high fashion, looking almost unrecognizable in Givenchy‘s Fall/Winter ads with bleached eyebrows, dark makeup and moody scowl. She’s joined by Riccardo Tisci favourite Mariacarla, Iris, Leonor and relative newcomer Ranya, who is overshadowed by the vets. Male models Simon Nessman, Jakob Wiechmann and Manuel Ramos star in the men’s campaign.
The fall ads were shot by Mert and Marcus, who took over from Inez and Vinoodh who held the account for nine seasons. And according to Tisci, the ads are supposed to be more French and accessible, he said, “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.” Whose reality this is I don’t know… but these ads strike me as surprisingly mundane, despite the best glowering and attitude of the models.