A leering owl, a bashful Flower and a playful Bambi are all surprise additions to the Stella McCartney campaign. McCartney wanted something to balance out the “fierce” clothes and thus the innocent Bambi cartoons joined doe-eyed model Sigrid and real animals (what the fox?) in the Ryan McGinley-shot ads. Kind of a strange concept but it does suit the fun, fresh and eco-friendly McCartney vibe really well. Though looking at the ads, I still feel like I tripped and fell down a rabbit hole — can’t say these ads aren’t original!