lara coined super by vuitton

A preview of Louis Vuitton‘s SS10 ad campaign dropped today featuring Lara Stone and doves, shot by Steven Meisel. Vuitton went from supermodels like Naomi, Stephanie and Claudia to superstar Madonna to Stone, whom LV’s communication director, Antoine Arnault, described as having “a Brigitte Bardot look.” The rationale behind the change? Arnault: “After two seasons with such a huge star, Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It’s the choice of a new supermodel.”

image: fashionologie
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1 Comment

Filed under ads, Fashion

One response to “lara coined super by vuitton

  1. Maria

    Looks very BB. Have to see the rest before I can decide if I like them or not.

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