chloe’s spring clean

Chloé Spring/Summer 2010
Raquel Zimmermann & Malgosia Bela / Photographer: Mario Sorrenti

Sigh, going through a bit of a blogger’s block, so excuse me if my next posts are laconic (hopefully the couture shows next week gives me some spark) but here goes… Most of the spring ad campaigns have sprung — Chloé, under the direction of Hannah MacGibbon amongst them. The house scales back and goes supremely minimal to showcase Spring 2010’s natural, neutral collection. One major change is the photographer switch from Inez & Vinoodh to Mario Sorrenti. But familiarity comes in the form of past Chloé faces Raquel Zimmermann and Malgosia Bela. Kudos on the great cast of great models, but boo to the catalog blandness of the ads.





images: fashion gone rogue
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