prada gets social

Prada and the mighty Miuccia are embracing social media by launching their own Youtube channel. Dubbed ‘A Future Archive,’ I’m sure we can look forward to more visual goodies from the Italian brand, including the new Prada mens’ short film First Spring by Yang Fudong set in Shanghai (another nod to the importance of the Chinese market).

I’ll take it as an opportunity to re-watch the stunning Thunder Perfect Mind.

image: youtube
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