Talk about being brand loyal. Rag & Bone‘s banking on their fans to help spread their latest ad campaign — starring Sasha Pivovarova, Edita Vilkeviciute, Abbey Lee Kershaw and Lily Aldridge — on the streets. All fans have to do is print out these posters and plaster them around their city! The incentive? Two tickets to their New York fashion week show in February (Michael Kors is also offering up the same prize).
The brand also had the models take the ads themselves using digital cameras. Hmm think I like this idea — feels more authentic and true to Rag & Bone’s aesthetic, not to mention low-budget!