sasha, edita, abbey lee & lily’s d.i.y. ads for rag & bone

Sasha for Rag & Bone
Edita for Rag & Bone
Abbey Lee for Rag & Bone
Lily Aldridge for Rag & Bone
Talk about being brand loyal. Rag & Bone‘s banking on their fans to help spread their latest ad campaign —  starring Sasha Pivovarova, Edita Vilkeviciute, Abbey Lee Kershaw and Lily Aldridge — on the streets. All fans have to do is print out these posters and plaster them around their city! The incentive? Two tickets to their New York fashion week show in February (Michael Kors is also offering up the same prize).

The brand also had the models take the ads themselves using digital cameras. Hmm think I like this idea — feels more authentic and true to Rag & Bone’s aesthetic, not to mention low-budget!

images: fashionologie
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4 Comments

Filed under ads, Fashion, Models

4 responses to “sasha, edita, abbey lee & lily’s d.i.y. ads for rag & bone

  1. Hi..This is a Cool site..I saw bone..so I had to look and Glad I did. Very Cool!
    I’m trying to figure out a Theme for my blog site is why I’m roaming around..laters
    Peace~T

  2. sarahdanslenoir

    Thanks! Funny that that’s the keyword you’re picking up on. Good luck with theming your site!

  3. i love your blog your post are all so interesting. i just started my own trying to follow in your foot steps but not sure its working out the same lol.
    love all your posts

  4. sarahdanslenoir

    Hey Rossella, thanks for your sweet comments! Been plugging away at my blog for a few yrs and can’t say i 100% know what i’m doing haha. Your blog is coming along very nicely! keep at it! 🙂

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